Killing Us Softly 4: Advertising’s Image of Women

“Only 8% of an ad’s message is received by the conscious mind. The rest is worked and reworked deep within the recesses of the brain.” – Rance Crain, Former Senior Editor, Advertising Age. This highly anticipated update of Jean Kilbourne’s influential and award-winning Killing Us Softly series, the first in more than a decade, takes […]

The Brutally Honest Coca-Cola Commercial You’ll Never See On Television

Coca-Cola plans to run its very first ad defending aspartame and the safety of artificial sweeteners. This move comes as a result of a dramatic drop in diet cola sales within the past year. This is great news as it goes to show how much of an impact we can really make by raising awareness […]