Remember 1984? In Orwell’s dystopic vision of the future, there was a huge difference between “truth” — what actually is — and “facts” — what a consensus has been led to believe.
Now the search engine giant Google will be delisting and censoring content that doesn’t follow “well-established” scientific, medical, or historical “facts”. Check out the company’s newly updated quality raters guidelines.
While you may think of all the links returned to you in a Google search as “information choices,” Google’s Eric Schmidt (annual Bilderberg attendee) thinks of them as “bugs” that need to be eradicated from their system, and that users should be given one “right” answer. In that case, these new guidelines are the extermination squad.
On one page, it refers to “Expertise, Authoritativeness, and Trustworthiness (EAT)” regarding on what constitutes “expertise” on a topic in the eyes of Google, then proceeds to link to the BBC and USA Today as “high quality news sources”.
It also notes, “High quality information pages on scientific topics should represent well-established scientific consensus on issues where such consensus exists.” Medical information will be ranked and listed the same way. Take a guess what the prescribed “consensus” is there…
The guide also specifically mentions giving the lowest rankings to what they deem “conspiracy theories”.
Welcome to 1984. Is anyone going to say anything?
And if they do, will anyone hear us?
(Some in the comments have suggested DuckDuckGo which claims not to track and Startpage. At least there are alternatives out there, but more people need to start using them en masse to really effect change.)